On-page optimization
A creative agency may begin this process by conducting keyword research to identify the most relevant and profitable keywords for a business’s website. They will then optimize key elements of each page, such as title tags, meta descriptions, header tags, content, images, and internal links to align with those targeted keywords. The goal of on-page optimization is to make a website more search engine-friendly, and to provide users with a better experience by delivering high-quality and relevant content that matches their search queries. By improving on-page optimization, businesses can attract more targeted traffic to their website, and ultimately drive more conversions and sales.